Jakarta, hitclubapk3 Indonesia
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PTPN I received the 2025 Marketeers Digital Marketing Heroes (MDMH) award held by the MarkPlus Conference 2026, a leading marketing research and consulting institution in Southeast Asia.
PTPN I was considered successful in implementing a data-driven B2B (Customer Relationship Management) CRM strategy digitally which was proven to be effective in increasing awareness and engagement of marketing target groups.
The award was handed over by MarkPlus Inc founder Hermawan Kertajaya to the Head of PTPN I Marketing Division Laeli Fadli Arif.After receiving the award, Laeli Fadli Arief expressed his appreciation and pride.
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“Why digitalization? Because the current world trend is no longer completely relying on face to face, but rather utilizing technology to facilitate and speed up access,” said Laeli in an official statement.
This award encourages PTPN I to continue to show superior performance in digital marketing, developing a digital data driven B2B Customer Relationship Management (CRM) strategy.
“Digitalization is a necessity because the world no longer completely relies on face-to-face meetings. Technology is here to make access easier and faster,” said Laeli.
Laeli said that PTPN I manages a lot of commodities for the export market, which often creates gaps in terms of time and days.Therefore, innovation is needed so that relationships with customers are more agile and faster.
Through a data driven approach, PTPN I involves customers not only in the buying and selling process, but also provides customer experience from purchase until the product is delivered.
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