Jakarta, hitclubapk3 Indonesia
—
Indonesian people are starting to spend
money
towards the end of the year after
purchasing power
It’s been bothering me for a while now.
People’s shopping activities are recorded in the October 2025 Real Sales Index (IPR) released by Bank Indonesia (BI).Retail goods sales in October 2025 increased 4.3 percent (yoy), higher than growth in the previous month of 3.7 percent (yoy).
The increase in retail sales mainly came from increased sales growth in the food, beverage and tobacco, cultural and recreational goods, and other household equipment groups.
ADVERTISEMENT
SCROLL TO CONTINUE WITH CONTENT
“On a monthly basis, retail sales in October 2025 are predicted to grow 0.6 percent (mtm) driven by the sales performance of the majority of groups in line with increasing public demand ahead of preparations for the National Religious Holidays (HBKN) Christmas,” said the Executive Director of the Communications Department, Ramdan Denny Prakoso, in an official statement, Tuesday (11/11).
The recovery of purchasing power is in line with controlled inflation and stable prices.Stable prices for goods and services demonstrate the effectiveness of the government’s monetary and fiscal policies, as well as confirming that people’s purchasing power continues to strengthen after a period of global uncertainty.
Based on data from the Central Statistics Agency (BPS), year-on-year inflation in October was recorded at 2.86 percent.This inflation realization has not changed much from September 2025 which was recorded at 2.65 percent (yoy) and 2.31 percent in August 2025.
Senior Analyst at the Indonesia Strategic and Economic Action Institution, Ronny P. Sasmita, emphasized that controlled inflation reflects relatively stable price conditions, despite an increase in demand in a number of sectors.
“Controlled inflation shows that prices are generally relatively stable, even though there is an increase in demand in several sectors, including gold,” he said to
hitclubapk3Indonesia.com
, Wednesday (12/11).
According to Ronny, this achievement is the result of a combination of disciplined monetary policy and fiscal policy that is adaptive to global changes.
Bank Indonesia (BI) is considered to be quite alert in maintaining balanced interest rates so as not to suppress consumption, while the government is able to maintain the supply of strategic goods amidst fluctuations in world food prices.
He added that the increasing demand for gold in recent months is also an interesting indicator.This phenomenon, said Ronny, illustrates two things, namely people’s improving purchasing power and increasing preference for hedging instruments amidst global economic uncertainty.
“High demand for gold can reflect two things. First, people’s purchasing power is improving. Second, people’s preference for hedging instruments amidst economic uncertainty,” he said.
In this context, the increase in demand for hedging assets such as gold is considered not due to fears of inflation.This in fact reflects people’s better financial ability to diversify assets.
This condition is proof that price pressures do not erode household consumption or savings capabilities.Ronny believes that the balance between purchasing power and stable inflation is a momentum that needs to be maintained.
“Controlled inflation amidst rising demand actually indicates that the balance between purchasing power and price stability can be well maintained,” he said.
The increase in purchasing power is also reflected in increasing demand in the tourism and transportation sectors.Increased travel, tourism and intercity meeting activities bring positive signals for public consumption.This surge was felt in restaurants, shops, entertainment centers, even the transportation and accommodation sectors.
Executive Director of the Center of Economic and Law Studies (Celios) Bhima Yudhistira assesses that the momentum at the end of this year is a strategic opportunity for the economy.
“The upper middle class who still have savings will use some of the money for traveling and recreation. The accommodation, food and beverage and souvenir shops sectors in various places have experienced quite a surge,” said Bhima.
However, Bhima suggested that the government provide additional stimulus for the holiday momentum at the end of this year, such as discounts on toll roads, airline fares, and music festivals or concerts, so that tourists stay longer and the circulation of money in destination areas increases.
With increasing tourist mobility and shopping activities, the end of this year can be a cheerful moment for the community, business actors and the government to close the year with economic optimism, while opening up opportunities for sustainable recovery next year.
[Gambas:hitclubapk3 Video]
(ldy/dhf)
